According to the article ‘many people have complained that they feel harassed by calls and text messages from tele-marketers trying to sell everything from credit cards to real estate even belts for weight loss.’ The article also sparked a bit of a discussion in the office as my sales team said it’s a common problem if not used correctly and legally by marketing companies. As the discussions expanded, it became apparent that their  respective clients used the SMS service for much more than just advertising messages. For example, two common uses were to remind about appointments or to inform the end user something was ready for collection i.e. prescription, car, takeaway etc.

I would be interested to know your thoughts whether you’re a provider, marketer,  business user, or end user (mobile phone users)who receives this form of advertising what are you views on SMS marketing or as a medium of passing information as described above.

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